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Securing the Bag: Which high school football players have the greatest NIL valuation?

Headlined by Arch Manning, these high school stars are influencers in the making

In this new age where college athletes — and in some cases high school athletes — can profit off their name, image and likeness, more athletes are prioritizing their brand in addition to their game.

For those who wondered which athletes are set to make the most money, On3 created an algorithm which calculates NIL values for each player, based on their on-field performance, follower count on social media and exposure from their current or future university.

These are the 10 high school football players with the greatest NIL valuation, according to On3.

Arch Manning (Isidore Newman, Louisiana) - $3.4 million

The top spot on the list belongs to the next in a line of quarterbacks from the Manning family. The Texas Longhorns commit is currently unable to capitalize on his name, image and likeness in Louisiana, but he is far and away the biggest name in high school football. His 63,000 Twitter followers is the most for any player in the country, although he follows zero accounts and has tweeted only once. That tweet has racked up nearly 225,000 likes.

Nico Iamaleava (Warren, California) - $1.1 million

Manning isn’t the only million-dollar-man in high school football, at least by NIL valuation. With over 70,000 followers on TikTok, the future Tennessee Volunteers quarterback is dancing his way to millions of views and building up his brand in the process. It doesn’t hurt his valuation that Tennessee’s NIL collective is the clear frontrunner in college football.

Malachi Nelson (Los Alamitos, California) - $758,000

The Los Alamitos quarterback has over 120,000 followers across Twitter, Instagram and TikTok. Once an Oklahoma commit, Nelson is the top-ranked player in the USC Trojans' 2023 recruiting class and savvy on social media. Brands across the country will likely be lining up to work with Nelson in due time.

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Dante Moore (Martin Luther King, Michigan) -$723,000

Moore is widely considered one of the top quarterbacks in the nation and bound for a school considered a nationwide brand. The Oregon Ducks commit is a superstar in the making, so it’s no surprise his valuation is so high.

Jackson Arnold (Guyer, Texas) - $579,000

He isn’t huge on social media like some of his fellow five-star quarterbacks (he doesn’t even have a TikTok), but Arnold certainly has big game. The Oklahoma Sooners commit won the Elite 11 MVP over the summer, and he leads a high-powered offense for the No. 12 team in the SBLive/Sports Illustrated Power 25.

Christopher Vizzina (Briarwood Christian, Alabama) - $579,000

Like the aforementioned Arnold, Vizzina doesn’t seem to spend much time on social media. He is, however, a five-star quarterback committed to Clemson, and he has nearly 25,000 followers across Twitter and Instagram. That's more than enough to get rich from NIL. 

Jaden Rashada (Pittsburg, California) - $469,000

Following a high-profile recruitment, Rashada committed to Miami, a school with a nationwide brand and one of the top NIL collectives in the country. The California quarterback has the potential to be the face of a return to prominence for the Hurricanes.

Zachariah Branch (Bishop Gorman, Nevada) - $423,000

The only one in the top 10 who doesn't play quarterback, Branch is the top-ranked wide receiver in the country. More than 100,00 people follow the USC commit between Instagram and TikTok. The Bishop Gorman senior is currently unable to profit off NIL, but Nevada is heading toward the direction of states like California and New York.

Eli Holstein (Zachary, Louisiana) - $354,000

The first of two Alabama commits in the top 10, Holstein could very well be the starting quarterback for the Crimson Tide in the near future. If you're QB1 for the nation's top college football program, you're big man on campus and a shoo-in for an appearance in a Dr. Pepper commercial.

Dylan Lonergan (Brookwood, Georgia) - $333,000

Rounding out the top 10 is Lonergan, the second Alabama quarterback commit on the list. With 9,000 followers on social media, most of his valuation comes from his on-field performance as the No. 8 quarterback in the On3 consensus rankings (one spot of ahead Holstein) and the exposure he will receive with the Crimson Tide.