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Black Eyed Peas to play Super Bowl-style halftime show at East L.A. Classic

Roosevelt-Garfield is as big as football rivalries get in Southern California, and the game will have a venue to match that this year
The Black Eyed Peas' will.i.am prepares to throw the ceremonial first pitch at Dodger Stadium earlier this month. (Kirby Lee-USA TODAY Sports)

The Black Eyed Peas' will.i.am prepares to throw the ceremonial first pitch at Dodger Stadium earlier this month. (Kirby Lee-USA TODAY Sports)

The East L.A. Classic football game is going big this year.

Roosevelt-Garfield is as big as rivalries get in Southern California, and the game is getting the Super Bowl treatment this year.

Not only will it be played at the Los Angeles Memorial Coliseum on Oct. 21, but the Black Eyed Peas are on board to play the halftime show, according to the L.A. Times

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Black Eyed Peas frontman will.i.am is an ardent supporter of Roosevelt.

He started the i.am Angel foundation in 2009 to provide a college-track robotics program, scholarships and FIRST robotics clubs for East L.A. kids.

"I was born and raised in Boyle Heights, in the projects Estrada Courts and it was beautiful, and the struggle was hard," will.i.am told NBC4 last year.

Attendance has dwindled in recent years at the East L.A. Classic, but the venue and halftime show are likely to turn that trend around this year.

Tickets to the 7:30 p.m. Roosevelt-Garfield football game Oct. 21 are $15 for general admission and $12 in advance for students, and parking is $15.